About

Where Purpose
Meets Performance

Irwin van Stavel

LEADER ·  COACH ·  EDUCATOR ·  GLOBAL SPEAKER ·  STRATEGIST ·  ENTREPRENEUR ·  ALCHEMIST

Proximus is the culmination of Irwin's lifelong journey of faith, leadership, and a deep calling to serve the African continent.

He believes in maintaining connections with clients, fostering organisational growth and guiding leaders and teams to become their most authentic and powerful version of themselves.

In 2024, during a silent Christian retreat, Irwin received what he describes as a spiritual revelation — a calling to step away from his corporate role and dedicate his life and expertise to a deeper purpose: helping individuals and organisations achieve the alignment and wholeness that unlocks 10× greatness.

A Life Built on Proximity

Irwin van Stavel has spent 25 years doing one thing exceptionally well: closing the distance between potential and performance. As a strategic advisor, he has worked alongside Boards, C-Suite executives, and their leadership teams across Africa — helping organisations define their purpose, codify their culture, and build the human ecosystems that enable sustained high performance.

Irwin began his career as an Educator, shaping young minds and then, at 26, he co-founded his first start-up business — an early lesson in the power of purpose-driven entrepreneurship. He went on to hold various executive and director positions across South Africa, the continent, and internationally. For over 22 years, he served as Managing Director, Chief Revenue Officer, and Senior Partner at LRMG, where he led the integration of multiple companies into the Group and guided an extraordinary growth in company value. Under his leadership, LRMG was consistently recognised with Reseller Partner of the Year awards by leading global learning and technology brands.

Proximus Consulting is the expression of that calling. Drawing on a rich body of work in human performance, strategic alignment, leadership transformation, and culture enablement, Irwin empowers leaders to take ownership of their growth — through their unique strengths, their mindset, and their connection to something greater than themselves.

My living purpose is to positively impact someone's life every day.

Irwin van Stavel

25+ years

of Executive
Leadership
Experience

14+

African Countries
Served

92% 

Customer
Satisfaction and
Impact rating

10x

Growth and Performance
Impact

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